Portal:Russell Conjugation Illuminator

Goals

 * How do we make the concepts in this paper more accessible to people? https://www.edge.org/response-detail/27181
 * What shape would a tool take to accomplish this?
 * What value can we create with this tool?
 * How do we turn it into a system/ecosystem/community/entity/mvp that sustainably provides value?
 * What's a catchy name for this project?

Project Name Candidates

 * decolouring book/ page(s)
 * desaturating glass
 * decolourer/ desaturator
 * bullshit detector

Resources

 * Bertrand Russel Video
 * List of Russel Conjugations, Add More Here
 * Unbiased Jesus Reporting
 * Twitter Thread listing adjectives and some details
 * Emotive Conjugation and Russel Conjugation Dictionary
 * Weasel Words
 * Corporate Weasel Words
 * Weasel Words
 * Weasel Words
 * Loaded Language
 * Quora Loaded Language
 * Lackoff Framing
 * George Carlin on Euphemisms

Previous Attempts

 * Russell conjugative Github Project

Project Meeting Notes
03/05/2020, working document

Problem definition
The problem with emotional conjugation is that the reader is being made to feel a certain way an thing/idea/topic/concept without realizing that they are being manipulated.

Stakeholders
The project group acts as stakeholders for this project.

MVP-1

 * 10 articles mockup
 * List of conjugations + browser plugin that already exists for highlighting

MVP-2

 * Crowdsourcing data - people highlight and submit conjugations to tool database
 * Positive emotions
 * Negative emotions
 * Detection on each page
 * Actions:
 * Highlight
 * List and count of each
 * Method: Tampermonkey/Greasemonkey script to start

Persona Focus
(For build and marketing purposes)
 * Language: English
 * Domain: News
 * Format: Text
 * Country: USA (because country specific phrases and lingo) with appropriate comms
 * User: Readers
 * Browser: Firefox or Chrome
 * Hardware: PC / Laptop
 * Age: 18-60 (guess)

Emotive Conjugations Product potential

 * Actions:
 * Data inverted - Emotional Gradient slider as well
 * Adblock type thing - Can have always on or manual options
 * Block of content specific database
 * Publicly viewable database of emotive conjugations on different websites with histogram
 * Natural Language Processing - “Becky was standing on the side of the road. Then that cow crossed the road.”
 * Videos: youtube to start
 * Users can suggest alternative terms or phrases for the word or phrase they highlighted
 * User puts in their political position to give more data

Persona Focus
(For subsequent releases and further marketing purposes)
 * Language: English+
 * Domain: News
 * Format: Text and Video
 * Country: USA (USA+ ?)
 * User: Readers and watchers
 * Platform: Firefox or Chrome on PC (and mobile?)

Other

 * A Google Chrome Extension to get started
 * Dataset
 * A Tooltip software such as: https://www.tippedjs.com / https://github.com/staaky/tipped to display the synonymns from
 * To sort out collaboration tool and/ or documentation repository for data from competitive research conducted by @extremerouge
 * Reorganise project wiki pages
 * Define timeframe and project roadmap
 * Define segments in target audience, alongside communication channels and content formats
 * Clarify approach to testing (assumption: soft launch for this community but what about QA in SDLC?)
 * Clarify what (amount of) content marketing we will need prior to MVP launch, as it launches and post-launch