Portal:Emotive Conjugation Explorer Meeting Notes

Actions

 * Vecordia & Concepthut to read and mark up 10 articles in total (5 CNN, 5 Fox News, 1 CNN vs 1 Fox News for same news topic), catch-up around Wednesday
 * We need the person who was to help with UI designs to get in touch
 * Consider reading Voltaire, Candide is good :)
 * Extremerouge to share his competitive research with ConceptHut who’ll put it on google drive and share a link with the rest (requested via DM by Vecordia)

Discussion

 * Betaridley & ConceptHut discussed approach to development, freestyle vs directed, as some creativity is required
 * We probably had some mishaps with timings as reliable people who said they’d show up didn’t
 * Run-over the revised structure of our wiki pages by ConceptHut (Illuminator being our arching project, Explorer this group’s project, Detector Konstantine’s one)
 * A word about info continuity and meeting notes - Vecordia can do that to a degree going forward, provided that she’s in a meeting and that there is something to write down (as it should or we got the meeting wrong :D)
 * We watched together the video: https://youtu.be/YRkkkxZZpAcWe concluded that:
 * Non-objective colourful news sort of includes a CTA, appeals to emotions thus provoking responses,
 * People want to know the takeaway of information,
 * Commentary on: types of polarizing,
 * Easier to be interested in news when it is bad
 * The issue that people don't read the article but just the headline - seems like we should care about this at least from comms/ marketing point of view and think how to address it best (because our tool illuminates content, it is focused on the content; if people don't read the article as such, then they will not benefit from our tool most, so we want them to read the article and/ or we want our tool to analyse the headline as well)
 * There is also an issue with sloppy writing, punctuation/ grammar/ structure/ orthography mistakes in online news - probably not our concern for the MVP but those basic mistakes make readers distrust the content

Problem definition
The problem with emotional conjugation is that the reader is being made to feel a certain way an thing/idea/topic/concept without realizing that they are being manipulated.

Stakeholders
The project group acts as stakeholders for this project.

MVP-1

 * 10 articles mockup
 * List of conjugations + browser plugin that already exists for highlighting

MVP-2

 * Crowdsourcing data - people highlight and submit conjugations to tool database
 * Positive emotions
 * Negative emotions
 * Detection on each page
 * Actions:
 * Highlight
 * List and count of each
 * Method: Tampermonkey/Greasemonkey script to start

Persona Focus
(For build and marketing purposes)
 * Language: English
 * Domain: News
 * Format: Text
 * Country: USA (because country specific phrases and lingo) with appropriate comms
 * User: Readers
 * Browser: Firefox or Chrome
 * Hardware: PC / Laptop
 * Age: 18-60 (guess)

Emotive Conjugations Product potential

 * Actions:
 * Data inverted - Emotional Gradient slider as well
 * Adblock type thing - Can have always on or manual options
 * Block of content specific database
 * Publicly viewable database of emotive conjugations on different websites with histogram
 * Natural Language Processing - “Becky was standing on the side of the road. Then that cow crossed the road.”
 * Videos: youtube to start
 * Users can suggest alternative terms or phrases for the word or phrase they highlighted
 * User puts in their political position to give more data

Persona Focus
(For subsequent releases and further marketing purposes)
 * Language: English+
 * Domain: News
 * Format: Text and Video
 * Country: USA (USA+ ?)
 * User: Readers and watchers
 * Platform: Firefox or Chrome on PC (and mobile?)

Other

 * A Google Chrome Extension to get started
 * Dataset
 * A Tooltip software such as: https://www.tippedjs.com / https://github.com/staaky/tipped to display the synonymns from
 * To sort out collaboration tool and/ or documentation repository for data from competitive research conducted by @extremerouge
 * Reorganise project wiki pages
 * Define timeframe and project roadmap
 * Define segments in target audience, alongside communication channels and content formats
 * Clarify approach to testing (assumption: soft launch for this community but what about QA in SDLC?)
 * Clarify what (amount of) content marketing we will need prior to MVP launch, as it launches and post-launch