Master Morality

The Master Morality is a concept introduced by Friedrich Nietzsche. It is a hazard to avoid, but many people who don't know much about Nietzsche think it is what he advocated.

Nietzsche personally suffered most from the slave morality so he focused primarily on it. By contrast someone like the Buddha suffered more from the master morality and criticized it more.

Evolutionism focuses significantly more on the Master morality, as it is considered the harder problem to solve.

According to Nietzsche the two moralities fight across history and generally the slave morality wins. In Evolutionism there is a pattern of which makes the slave morality the biggest threat since one cannot conquer the master morality when the slave morality interferes, but it is also seen as a more easy thing to do to overcome the slave morality
 * 1) defeat slave morality
 * 2) defeat master morality
 * 3) defeat last man morality

Wikipedia
Nietzsche defined master morality as the morality of the strong-willed. He criticizes the view (which he identifies with contemporary British ideology) that good is everything that is helpful, and bad is everything that is harmful. He argues proponents of this view have forgotten its origins and that it is based merely on habit: what is useful has always been defined as good, therefore usefulness is goodness as a value. He writes that in the prehistoric state "the value or non-value of an action was derived from its consequences" but that ultimately "[t]here are no moral phenomena at all, only moral interpretations of phenomena." For strong-willed men, the "good" is the noble, strong, and powerful, while the "bad" is the weak, cowardly, timid, and petty.

The essence of master morality is nobility. Other qualities that are often valued in master morality are open-mindedness, courage, truthfulness, trustworthiness, and an accurate sense of one's self-worth. Master morality begins in the "noble man", with a spontaneous idea of the good; then the idea of bad develops as what is not good. "The noble type of man experiences itself as determining values; it does not need approval; it judges, "what is harmful to me is harmful in itself"; it knows itself to be that which first accords honour to things; it is value-creating." In master morality, people define the good based on whether it benefits them and their pursuit of self-defined personal excellence. Insofar as something is helpful to the strong-willed man, it is like what he values in himself; therefore, the strong-willed man values such things as good because they aid him in a life-long process of self-actualization through the will to power.